
James Shamsi
Founder & CEO
- 10+ years working in PR and growth
- Led AI Innovation at Twinkl
- Built Big Ears himself, to fix the problems he had running an agency
That's his dog Soozie in the clip.
Started in London by James Shamsi and Adam Gonzalez, who ran PR and growth agencies before this.
Our story
Hi from James and Adam,
We ran PR and growth agencies for years. We know the job, because we did it ourselves.
Every day started with alerts. News, newsletters, journalist requests and social feeds. Most weren't a fit, but we still had to sift through them all.
Every good opportunity needed research. Was it right for the client? Who was covering it? What had already been said?
Then came the angle. Most clients didn't know what made them interesting, so we'd dig out their data and their views on trending topics.
And the deadlines never waited. A journalist would ask for comment by 3pm, and by the time we'd drafted a quote and got sign-off, it was gone.
Thought leadership was a job of its own. Finding the right trade and mainstream titles, landing the guest post, then ghostwriting the article.
So we built Big Ears to do the heavy lifting. Our agents do the listening, the sifting and the first drafts, so you can focus on the work only you can do.
P.S. The name says what it does. Big Ears hears everything in your market, so you don't have to.
The founders

Founder & CEO
That's his dog Soozie in the clip.

Co-founder & CRO
How our agents help
They track news, journalist requests, podcasts and social, and set aside what isn't a fit for your client.
Each opportunity comes with why it fits your client and who's covering it.
They help you work out what data and opinions your client has that journalists would want.
They suggest angles built on your client's data and views, including fresh takes on conversations already happening.
They find trade and mainstream publications that fit your client's thought leadership, so you can pitch and land the piece.
The pitch, the comment or the full guest article, drafted and ready for you to edit.
What we do
It listens to news, trade press, podcasts, LinkedIn, Reddit and AI answers.
Try it free for two weeks, or talk it through with us first.
No credit card needed.