GEO · Generative engine optimisation
When buyers ask AI, is your brand the answer?
We test every answer engine, show you where you’re invisible, and create the content that changes the answer.
A real audit, engine by engine. No card, no subscription.
ChatGPT
What’s the best CRM for a small sales team?
Top picks
- ?— your brand not mentioned —
- 1Meridiancited in 4 roundups
- 2Kestrelowns the comparison pages
- 3Vantagestrong review presence
Illustrative: invented names, not a real assistant's answer.
The gap
Invisible at the moment of choice.
Awareness
34% · 42%
Consideration
28% · 38%
Evaluation
14% · 51%
Comparison
6% · 58%
Illustrative: representative figures, not a specific brand’s data.
How it works.
Step 1
Test
We ask the engines the questions your buyers ask.
Step 2
Compare
We line you up against your loudest rival, stage by stage.
Step 3
Fix list
You get a ranked list of what moves the answer.
Step 4
Act
Our agents write the pages, draft the guest posts, and flag the threads to respond to.
The fix list, actually done.
Your site
Engines cite comparison pages you don't have. We write them in your voice.
Earned placements
Engines cite listicles. We find the publications and draft your guest posts and buyer guides.
Communities
Engines cite Reddit and forums. We surface the exact threads and help you respond.
Running the actions for you is part of the monthly Pro service; agencies can white-label it.
- 4
- engines
- 30–40
- tests
- 200+
- sources captured
- 100%
- claims linked to a test
“I chose the sources by prioritising the brand’s own current pages for pricing and membership details.”
Simple pricing
Start free. Go deeper when it's worth it.
Free sample report
A real, anonymised audit, plus a first read on your own brand.
Free
No card neededGet the sampleBasic GEO report
How the engines see your brand, with the prompts buyers use.
£45 / one-off
No subscriptionOrder basic reportFull GEO report
A category-by-category audit with a ranked action plan.
£69.99 / one-off
No subscriptionOrder full reportWant it run for you every month, actions included? That’s the Pro plan — agencies can white-label it.
Questions
The things people ask us.
What is GEO?
Generative engine optimisation: making sure your brand is named, cited and described accurately when buyers ask AI assistants like ChatGPT, Perplexity, Gemini and Claude about your category. It's the answer-engine equivalent of SEO, except the ranking factors are completely different.
How is it different from SEO?
SEO earns you a position on a results page. GEO earns you a place inside the answer itself. The engines don't weigh backlinks and domain authority the way Google's ranking does; they weigh the reviews, comparisons, expertise and coverage they can read and cite. Different game, different playbook.
Which engines do you test?
ChatGPT, Perplexity, Gemini and Claude, in fresh memory-free sessions so the results reflect what a new buyer would actually see. We track the wider engine landscape (Copilot, Google AI Overviews) and add engines as they matter for your market.
What's in the free sample report?
A complete, real GEO audit with the client anonymised, so you can judge the depth before spending anything: headline metrics, funnel-stage verdicts, engine comparison, competitor visibility and the ranked fix list. We'll also take a quick first look at your own brand.
How do you actually improve the numbers?
The audit shows which sources the engines read in your category and where you're missing. Then the GEO agents do the work, in your voice: they write the comparison pages and buyer guides you should own, find the publications that run the listicles and roundups the engines cite and draft the guest posts to place there, and surface the Reddit, subreddit and forum threads worth responding to. Weekly actions, monthly re-audit, so you can watch the mention rate move.
How rigorous is the audit?
Every prompt is built from your ICP — the direct, category, problem and comparative questions your buyers actually ask, mapped across awareness, consideration and decision. Each one runs in a fresh, memory-free session on every engine, so no chat history skews the result. We capture the full picture: the answer text, every cited source, the wider set of pages the engine browsed and its self-reported reasoning. That rolls up into brand mention rate, citation share and per-stage verdicts, with every recommendation linked back to the test that justifies it — 30 to 40 tests and 200+ sources per audit, run the same way each time so the numbers are comparable month on month.
Can agencies white-label this?
Yes. PR and marketing agencies run our GEO service for their clients under their own brand: the audits, the reports and the monthly scorecard.
See a real GEO report before you buy.
Tell us where to send it and we’ll add a first read on your own brand.